In our last two posts, we’ve talked about what a blog is and how important it is for your business to start running one. Now that you have an idea of the basics, let’s dig deeper. In this post, we’ll explore the different types of blogs to give you a better idea of what suits your business the best.
Here’s a quick summary of the major types of blogs
- Personal blogs
- Professional/personal brand blogs
- Business blogs
- Niche blogs
- Affiliate blogs
- Guest blogs
- Case studies
1. Personal Blogs
Personal blogs, as the name suggests, are for those who use digital content as a means to express themselves. It plays the role of an online journal and doesn’t necessarily mean a way of monetization or business. Influencer marketing, one of the latest strategies in marketing, can gain through personal blogging. Influencers have a chance to make a good living provided they have a solid strategy backed by affiliate advertising and good traffic to their websites.
2. Professional/Personal brand
These blogs are for those who are looking to establish a personal brand and stand as an expert in their respective field. They mainly write about what interests them in their niche. These blogs have the aim of monetization and have the potential to generate leads for B2B partnerships.
3. Business/Corporate Blogs
Business blogs or corporate blogs are those that focus on promoting the business. These blogs include all the information related to that particular business, and it works as a good source of knowledge. The aim is to generate more leads that ultimately lead to results in conversions and sales for the business.
While personal blogs can have a freestyle of writing in terms of tone, business blogs tend to be more professional and adhere to the industry specifications. To help you understand better, let’s take an example of a café that offers healthy food options. Their blogs would be “Why should you start the keto diet?”, “10 foods you must include in your everyday life for better health”, and so on.
4. Niche Blogs
Niche blogs are industry-specific blogs and talk about A to Z of the particular industry - food, fashion, lifestyle, sports, health, technology, travel, marketing, and so on.
A niche blog is a perfect way to start talking about your business. It helps you cover everything there is to know about your business and can even generate leads through blogs. Further, you could also grow your email list through compelling CTA’s and providing valuable information to make readers want to subscribe.
5. Affiliate Blogs
Affiliate marketing is a trending gig in the present times. You could earn money by promoting other products or services on your blog through affiliate programs. Every time a reader uses your link to purchase, you get a small percentage of the sale, depending on your agreement this could be a pay-per-sale, pay-per-lead, or pay-per-click disbursement. Affiliate blogs mainly talk about products or service reviews, unboxing, and use cases. Simply put, these blogs are mainly built to earn commission through marketing other businesses.
81% of brands improve their marketing through affiliate programs
6. Guest Blogs
Guest blogs are basically like having a guest write your blog. You, as a blog owner, could invite an expert in the industry to talk about a certain topic and in the process promote your business. A guest is someone usually with a lot of expertise in the field, probably more than you. It is a great way to build a professional relationship with other experts in the industry.
This increases the credibility of your business, increases your exposure, and you might get some leads for your service or product.
7. Case Studies
Case studies are like those procedures, observations and results you’ve done in chemistry labs back in the day. It is essentially creating a step-by-step guide for the audience to understand what you have done to bring success to the business. You talk about the tools, strategies, techniques, and hacks you have tried. You share the what, why, when, and how of the entire experiment.
Podcasts are on the rise now - they’re like audio blogs! You can tune into one while you are working out, driving, taking the train, or doing chores.
55% of Americans have listened to podcasts
Businesses use podcasts as a means of providing information to users and marketing. They could be interviews with someone from the industry, a one-person talk show, etc. Podcasts can be in audio and video both, based on what platform it is going upon. Podcasts are a great way to expand the reach of business and tap into audiences who consume audio and video content.
You don’t have to stick to only one type of blog for your business. Based on the requirement, and the kind of content you want to push out to your audience, you could choose the type. For example, if you had interviewed an expert in your industry, then a podcast would be best.
Does this feel like a lot of information? Don’t worry! We’re here to help! Contact us today! We can work with you and come up with the best blog strategy for your business with the right mix of blog types!